Annual Report

User Experience Design

Beyond Booking: Designing a Personalised Pre-Arrival Journey for Ascott Guests

How might we create personalised pre-arrival experiences tailored to individual guest preferences, resulting in a more positive and memorable stay?

Introduction

In today’s competitive hospitality industry, improving guest experiences is key to satisfaction and loyalty. This project targets pre-arrival challenges by creating seamless, personalized solutions through technology and design thinking, aiming to enhance overall guest satisfaction and loyalty.

Key insights from desktop research:

  • Redundant Information: Repetitive confirmation requests during check-in.
  • Inconsistent Communication: Confusing multiple pre-arrival prompts.
  • Unmet Expectations: Inconsistent fulfillment of special requests.
  • Delayed Responses: Slow updates on room availability.